Irish carrier Aer Lingus unveiled its new livery in Dublin Airport this week, more than two decades since the airline’s last design refresh.
The airline has replaced its former half-green fuselage with a cleaner white design in a move to give the brand a more modern and fresh image as the airline continues to expand into the North American market.
Aer Lingus’ prominent shamrock still features on the tail, though with an updated, stylised design. The airline’s name on the forward fuselage has also been updated, now being displayed in the font “diodrum.”
The rebrand is understood to have cost around €2 million and brings Aer Lingus’ livery in line with fellow IAG carrier Iberia, which launched a similar livery in 2013.
Aer Lingus chief executive, Sean Doyle, dubbed the new livery “a reflection of Aer Lingus’ position as a modern airline,” adding: “The re-imagining of the Aer Lingus brand reflects Ireland in 2019. A society that is open, progressive, liberal, outward-looking and dynamic, an Ireland that is proudly European and has become the destination of choice for inward investment.”
The company’s 65 aircraft will all be updated over time as they enter routine maintenance, with the airline announcing that it plans to roll-out the new livery across its entire fleet by 2021.
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