British Airways unveils new Club Suite

British Airways unveiled Monday its new ‘Club Suite’ business class seat, confirming that the product will arrive on the first of its A350 aircraft in July.

The new business class will offer flat-bed seats in a 1-2-1 configuration with a suite door for greater privacy and direct aisle access for all passengers. In addition, each seat will feature 40% more storage, a vanity unit and mirror, wifi, inflight entertainment screens of up to 18.5″ with gate-to-gate programming, and PC and USB power.

British Airways has opted for the popular reverse herringbone layout, though the airline will be the first to offer the product with a suite door, similar to Delta’s Delta One Suite and Qatar Airways QSuite.

The A350-1000 will feature a total of 56 business class seats.

As well as a new Club World, the three-cabin A350 will feature the latest World Traveller Plus cabin (56 seats) with new furnishings including a new pillow and quilt, new amenity kits and an enhanced service and an improved dining experience. The World Traveller cabin offers 219 seats. Customers will also benefit from high-speed WiFi.

The airline, which is marking its centenary this year, will roll out the new suites beginning this summer across three phases.

During phase one, the first A350 aircraft will operate on short-haul routes between London and Madrid to familiarise cabin crew with the aircraft layout.

From 1st October 2019, phase two will commence, with the aircraft beginning to operate on long-haul routes. The initial long-haul route to be operated by the A350 is Toronto (BA92/93), with Dubai (BA106/107) to launch a week later on 8th October.

During this period, another three A350 aircraft will join the British Airways fleet and two Boeing 777 aircraft will also be retrofitted with the new cabin.

Phase three will begin at the start of 2020, with British Airways rolling out its Club Suite on further long-haul aircraft across the network.

Alex Cruz, British Airways’ Chairman and CEO, said: “The arrival of our first A350 featuring our new Club Suite is one of the most exciting developments in our £6.5 billion investment programme.

“Each new suite has direct aisle access and comes with a personal door – design features which were incorporated as a direct result of the feedback we’ve had from our customers.

“We’ve worked hard to ensure every aspect of the Club World experience from the lounges we’ve refreshed, to the new gourmet menus from Do&Co on flights from Heathrow, and the luxurious bedding we’ve introduced from The White Company exudes the very British style and quality customers expect from us.

“At British Airways we have one of Europe’s largest long-haul fleets and most far-reaching global networks, so it will take some time to make the cabin available to everybody. We hope that as more customers have the chance to experience it, they’ll enjoy travelling in it as much as we’ve enjoyed designing it.”